You're a chiropractor -- which means you need to consistently draw in new patients and retain your current clientele. And what better way to do this than with a solid marketing plan?
But you won't make it far if your strategy doesn't include digital marketing methods. This is why we find more and more medical professionals using search engine optimization (SEO) to promote their services.
If your practice isn't already using chiropractor SEO techniques, then you can guarantee you're behind most of your competition.
So to get you up to speed, we put together this quick SEO guide to show why you should start optimizing for search engines today.
Chiropractor SEO Methods Improve Your Clinic's Visibility
In the past, growing your brand visibility was all about the media. And back then, this consisted of nothing more than television, radio and print publications.
Thankfully, we grew from that and now have something faster, more consistent and easier on your bank account. By optimizing your website and content for search engines, you're helping prospects find your chiropractic firm.
Keep in mind that the top search engine used today is Google. And it's the first place users go to search for local services. So with a solid SEO strategy, you can target this group and bring in more traffic to your business website.
Just make sure your website is ready for all the traffic, with proper hosting and quality content. Provide all the information needed to help visitors convert into patients.
It's also a plus to have a blog, where you can constantly publish relevant posts to help your audience. For instance, you can educate them about chiropractic care and how it can benefit various issues.
Save a Boatload of Money On Advertising
Again, paying for ad spots on television, radio, magazines, and billboards can run into the hundreds of thousands. Most chiropractors don't have that type of money, and if they do, they're not willing to spend it on that.
The wiser choice is to go with the option that's more practical. With chiropractor SEO methods, you can broaden your reach without emptying your bank account.
It's true, you have to spend money to make money, but you shouldn't go bankrupt in doing so. And if you're ads don't show up at the right times, it could turn out to be a waste.
With SEO, you can create a means to target specific groups of people, right down to their age, gender, occupation and geo-location.
Get Long-Term Results
And what's even better about using chiropractor SEO techniques is that it lasts a very long time. Once you put your strategy into motion and make it to the first page of Google, you stay there for as long as you continue optimizing.
So unlike with ad placements, you're getting long-term results at a fraction of the cost. Paying someone to maintain your content production doesn't cost an arm and a leg, either. You can potentially keep your spot in the SERPs for as long as you continue your SEO efforts.
The cost-savings alone is enough to convince most chiropractic firms this method is right for them. Then tie in the long-term benefits of drawing in new clients, and you have yourself a winning strategy.
Get a Real Return On Investment
Speaking of the affordable costs of chiropractic SEO strategies, the potential return on investment is unmatched. You can dish out hundreds of thousands on television commercials only to find small foot traffic coming into your practice.
Why take these chances when you can create a strategy you can tweak as you go and enhance your conversion rates? The scalability of search engine optimization makes it easy to afford and use to meet whatever goals you have.
Increase Your Competitive Edge
With the cost-savings and the high ROI SEO offers, you can imagine your competition is already using this strategy.
If your competitors are ranking for local keywords in your area, then they're snatching up all the clients. The only way to compete is to put your own SEO plan to work.
Visibility is everything and you can increase yours by using various SEO tactics. This includes using guest post writing for 3rd party blogs, engaging in social media and connecting with industry influencers.
Altogether, you're drawing in traffic from various sources to boost your conversion rates.
Target Specific Audiences
To further gain a competitive edge, you can target specific groups of people. For instance, you can find your own niche of chiropractic care targeting the elderly, those with back injuries or athletes.
This way, you can focus on making content specific to this group and increase your chances of ranking for it in Google. Look at your competitors' websites to see if they're working with the general public or marketing to a certain niche.
Then find a niche they aren't targeting and begin targeting them in your chiropractor SEO campaigns.
You want to come up with topics that pertain to the niche you're targeting. And use niche keywords in your blog posts and website.
Then if you use pay-per-click ads, you can bid on these keywords. If they're low-competition, the price will be lower. You can also set daily budgets to ensure your campaigns don't get too expensive.
Build Trust for Your Chiropractic Firm
When patients are looking for chiropractic services, they use Google and social media. If your clinic doesn't show up in their searches, then you're greatly missing out.
By showing up in the search engine page results, it helps bring traffic and also shows your legitimacy. The more backlinks you have pointing to your site, the more credible your practice appears to be.
This is where guest post writing on authoritative sites can help. Also, if people are leaving reviews on your business, this too will help build trust.
Perfect the SEO for Your Chiropractic Firm
The difference between SEO that works and SEO that doesn't is in the strategies you use. With the help of professionals, you can ensure you're using the most up-to-date methods for your digital marketing.
At Trologo, we work specifically with chiropractors, so we can ensure you're doing everything possible to grow your practice.